ANMUM × THE HII FAMILY
Fonterra · Henley Hii, Pauline Tan (陈俐杏) & Daughter Maya
Recognized as one of Malaysia’s most beloved and authentic celebrity families, Henley Hii and actress / media host Pauline Tan partner with global dairy nutrition leader Fonterra to advocate for holistic early childhood development and maternal health with their daughter, Maya. Through heartwarming interactive challenges and scientific nutrition, the Hii family inspires hundreds of thousands of modern parents across Southeast Asia.
Henley, Pauline & Maya
World Leader in Milk Nutrition
Brain Connectivity & Focus
Viral Interactive Challenges
Nurturing Focus, Curiosity & Connected Love
Henley Hii and Pauline Tan (celebrated actress, TV presenter, and former Miss Universe Malaysia 1st runner-up) represent the new generation of proactive, loving modern parents. Despite demanding film and television schedules, the couple shares a profound commitment: being deeply present for their daughter Maya’s critical early developmental milestones.
Since Maya celebrated her first birthday, Anmum Essential Gold Step 3 has been her daily nutritional companion. What began as a personal nutritional choice evolved into an organic nationwide campaign, resonating across hundreds of thousands of parents who follow their family journey under the hashtag #HiiHiiFamily.
Maya's Concentration Challenge (Maya的专注力挑战): Through viral interactive video series, Henley and Pauline demonstrated how everyday playtime—stacking building blocks, sensory book reading, and motor-skill exercises—is elevated when children receive scientifically proven brain cell nutrients like MFGM, DHA, and Gangliosides.
The partnership also extends to Anmum Materna, honoring Pauline’s prenatal wellness during pregnancy. By opening up their genuine parenting challenges and triumphs, Henley and Pauline have fostered a warm, trusted space where Malaysian families learn how holistic nutrition builds confident, curious children.
THE ANMUM RANGE
Scientifically formulated by Fonterra’s New Zealand pediatric nutrition research teams.
ANMUM ESSENTIAL GOLD STEP 3
The advanced formulated milk powder for children aged 1 year and above. Powered by MFGM (Milk Fat Globule Membrane), 33% higher DHA, and Gangliosides (GA) to support 8 key developmental domains, including memory, concentration, motor agility, and social emotional intelligence.
- MFGM + 33% Higher DHA: Clinically proven to accelerate neural connections and mental agility.
- Gangliosides (GA): Key lipids that build strong brain cell architecture and memory retention.
- Prebiotic FOS & Inulin: Nourishes beneficial gut microbiome, reinforcing the digestive barrier.
- 0% Added Sugars: Completely free from sucrose, cultivating healthy lifelong palate habits.
- Trusted by Maya: Consumed daily by Maya since her 1st birthday for sharp focus and joyful exploration.
ANMUM MATERNA
The #1 trusted maternal milk powder for pregnant and lactating mothers across Malaysia. Formulated to provide complete nutrition supporting both fetal neural development and the expectant mother’s physical energy and digestive balance.
- High Folic Acid & Iron: Essential for healthy red blood cells and preventing neural tube defects in fetus.
- GA & DHA Transmission: Delivers critical building blocks to support rapid fetal brain development.
- Patented Probiotic DR10: Bifidobacterium lactis DR10 supports maternal gut flora and smooth digestion.
- Low Fat Formulation: Rich in calcium and zinc with balanced caloric intake to manage healthy gestational weight.
- Pauline Tan’s Staple: Supported Pauline through pregnancy with Maya for sustained stamina and peaceful nourishment.
CAMPAIGN HIGHLIGHTS
Authentic family memories, product moments, and parenting challenges with Maya.
EXPERIENCE ANMUM WITH YOUR FAMILY
Anmum Essential Gold and Anmum Materna are available at leading supermarkets, hypermarkets, and mother-and-baby stores across Malaysia, with free samples accessible via Anmum Club.